Heisenberg

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The Cover Awards 2014

Posted on 27 Sep 2014 in blog, vienna | 2 comments

The Cover Awards - Vienna, Austria - Image by Dan Taylor - dan@heisenbergmedia.com-11

The Cover is a daily online news service dedicated to the covered bond market. Published by the EuroWeek group, The Cover delivers exclusive breaking news on new covered bond issues as they are launched, as well as essential information on the secondary markets, covered bond regulation and the people that matter.

The publication recently presented The Cover Awards 2014 dinner at the Palais Liechtenstein in Vienna, Austria on September 25, 2014. Due to the confidential nature of this event, this is a strict selection of atmosphere shots. Winners images are specifically not published.

A big thanks go out to awards presenter Daniel Elton for an incredibly smooth collaboration between photographer and presenter. Daniel guided every award recipient center stage and wrangled them into a professional pose. Well done, and thank you sir…you made my job much easier. Likewise, hats off to Christa Fieldsend for organizing a stellar event and a majestic location.

Enjoy, and until the next shoot – Dan

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2 comments

  1. Joanna Tomarchio / October 4th, 2014 2:29

    Your photographs are exquisite and admittedly, I am particularly charmed by the ones of “Justine” (whom I have know since the day she was born) that created a juxtaposition of “old world aristocracy with new world technology.” A very romantic concept for the world of mobile marketing & one that seems to have eluded wireless providers who concentrate only “on the “utility” of their product. Do you feel as I do that adding an “emotional” component could have the potential to generate a huge media impact? I am not a marketing professional, however, my gut tells me it might be a game-changer to a progressive ad-executive.

    Reply

  2. Dan Taylor / October 6th, 2014 9:41

    Thanks for your kind words Joanna. Justine was a great model, whether she knew it or not, and captured the sense of the event perfectly – romanticism in mobile and marketing, in a classic setting, and I’m happy to know the message was conveyed. Adding emotion to imagery is what I strive for, and yes, I believe that all great advertising has a strong emotional component. All you need to do is look at Apple’s iconic “1984” ad to see what I mean. As always, I’m readily available for the challenge of emotion in imagery, especially at an advertising level – [email protected]. Thanks again for leaving your thoughts here. 🙂

    Reply

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