This is snippet of my original article that was published by tech.eu
For the second year in a row, I had the honour and privilege to attend the 4 Years From Now event in Barcelona, Spain. What originally started as a side-event that ran in conjunction with the Mobile World Congress, 4YFN has officially graduated to an attraction of it’s own.
While I certainly understand the draw and practical application of the Mobile World Congress, in many ways it’s similar to the Dublin Web Summit, a massive industry wide meeting that, if you haven’t done some serious pre-planning, becomes less than effective, as there are simply far too many people in too many places at once.
As I noticed last year, the MWC is a trade show, with all the major players displaying their latest and greatest, and not much room for startups to shine. This is one of the primary reasons behind the creation of 4YFN. Having visited 4YFN last year, I can confidently state that there was a decent presentation, but quite a few things missing. This year, however, there was obviously a bit more thought put into the layout and foot flow, as the entrance had changed, and instead of leading attendees directly into the theatres, they were directed past the Innovation Market, where exhibiting startups really had their chance to be front and center.
As with any decent startup related event, 4YFN hosted an inspirational and informative speaker lineup, including Rich Riley, CEO, Shazam, Salva Rubin, CEO indigogo, Jessica Federer, Chief Digital Officer, Bayer, and Tom Daly, Global Group Director Mobile, The Coca-Cola Company. Tech.eu’s Robin Wauters was on stage speaking with Maelle Gavet, CEO, Ozon Holdings in the classic fireside chat format and Ludovic Le Moan, Co-Founder & CEO, Sigfox.